Apple 1984 Super Bowl Commercial Introducing Macintosh Computer (HD)

Watch on YouTube

Show annotations




Genre: Science & Technology

License: Teta Music Ltd; ASCAP, LatinAutor - PeerMusic, IMPEL, Abramus Digital, LatinAutorPerf, and 6 Music Rights Societies

Family friendly? Yes

Wilson score: 0.9492

Rating: 4.8097 / 5

Engagement: 0.0045%

Robert Cole

Subscribe | 1.01K

Shared June 25, 2010

Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once - during the 3rd quarter of the 1984 Super Bowl football game.

Based on George Orwell's novel, Nineteen Eighty-Four (authored in 1949) the spot provided the allegory of the new Apple Macintosh computer providing an inspirational creative spark that would free individuals from the overbearing control of "Big Brother" - presumably, IBM's Personal computer.

Here's my somewhat irreverent blog post about the ad, and the rise of Apple in terms of thinking differently, product design and control of the user experience: